Drupal Commerce: How It Can Benefit Online Store?

25 July 2018
Drupal Commerce: How It Can Benefit Online Store?
responsive web development company
Posted by Root Info Solutions

Advancing technologies and innovative marketing strategies are transforming the shopping experience. And of course, it has aroused huge competition in the online shopping, either it's about user engagement, shopping experience, online shop management, analytical tools and etc.

As the challenges of e-commerce have increased, there must be a plan to overcome the challenges pertaining?

Well, being a business owner, you might be stumbling upon choosing the right CMS for your business?

With abundant choices available in the online world, It’s really tough to choose the right CMS for your business or Web Development Company.

Further, the algorithms used by the Google keeps on changing and as per the last update (a couple of years ago), robust content management System is required as the necessary basis for e-commerce platform.

Introduction:

Drupal commerce is an open source eCommerce solution, consisting of a powerful set of modules which provides an excellent solution for most of the eCommerce requirements. Built on top of Drupal, the Drupal commerce is used to build online stores, ranging from small to large size.

With the soaring popularity of CMS, Drupal, WordPress, and Joomla are high in demand. However, Drupal turns out to be the most effective from a long-term point of view. The features an exquisite collection of modules to create any type of website. So, whether you are looking for a blog website, brochure website, eCommerce website or a data-driven website, Drupal web development has always been the perfect pick.

Features at Glance:

Free extensions, modules, and themes
SEO Friendly
Negligible Traffic Issue
Social Media Integration
High On Security
Super Easy Data Management
Inbuilt Plugins for Visitor Analysis
Customization Option
Every Single Code is Free

For developing an eCommerce website, Drupal comes as the first preference due to its striking features.
Here, we have listed below some significant reasons, why Drupal is preferred as the first choice when it comes to the development of eCommerce website.

Allows Easy Integration of Payment Gateway:

For any online Website Payment Gateway is an essential tool to execute the online transaction. And this needs to be easy, streamlined and secure to protect the credential shared by the users.

Commerce Kickstart - one of the fastest way to get started and running with Drupal for e-commerce features like payment.

Drupal Commerce is generally a module that supports the core payment API, allowing smooth payment collection procedure, through the check out forms.

Drupal is not confined to any payment integration. For instance, Amazon Pay can be integrated, and with this million of Amazon, buyers complete the purchase on your website using their Amazon Accounts.

Further, when you integrate Amazon Pay as the payment option, the payment and shipping information is stored on their Amazon Accounts.
Fast as well as reliable, this ensures higher conversion by including the Amazon customer worldwide. Additionally, your shopper will get the same fraud protection technology as the Amazon customer get.

Increase Speed:

The speed of your website is the crucial factor that accounts for the success. Slow loading time can thwart your investment brutally.

As we know, the e-commerce website holds graphics and video. Enabling image compression, CSS and JS aggregation and basic theme optimization the website load time can be improved.

In Drupal, caching comes as an out-of-the-box solution, which is a notable uplift in the performance.

Mobile Responsive:

The survey by Adobe Analytics holiday reveals that 46% of the online traffic is hit by smartphone. hence, it's important for any online business to prioritize mobile customers. Mobile compatibility is now an irreplaceable feature for e-commerce business

The interface and the user experience enhances with mobile responsiveness. Hence, changing the website with a responsive design can attract more users, leading to conversion.

For instance; if your website is built on Drupal 7, it needs to configure modules. And, if its already built on Drupal 8, everything is already an updated version.    

Language:

One of the biggest advantages of the web at any time is - the possible global outreach and with Drupal 8 you can configure your website in more than 90 languages.

This is a crucial marketing opportunity for any e-commerce business. Tapping the different demographics improves your market reach but your bottom line as well.  Configuring the Drupal e-commerce site let shoppers use the multilingual capabilities of Drupal. Again with the Drupal’s Content Translation feature allows you to go through the sticky patches of the unfamiliarity (of language) without having numerous versions of the website.

Security:

With the increase in cases of hacking and security breaches, security has become one of the major concern of users. The security breaches are sure to affect your brand reputation and market shares and stock price.

For instance; One of the e-retail giant eBay was hacked in 2014, and its stock price dropped immediately.

And with Drupal site, regular security updates and bug-fix can be easily done without many updates.
 
Out-of-the-box Drupal encrypts when account passwords are stored in the database.

SEO:

The e-commerce website requires SEO to increase the conversions.

As we know the e-commerce websites are heavily loaded with data. While for a consumer, it might be a desirable situation, for a marketer it increases the burden of implementing SEO on every page and indexing every product.
 
Schema mapping available through RDF module ensures that product information is mapped nicely. Another module Robots.txt helps you with page indexing. It is a standard used by websites informing the search engines about the pages to be indexed, one of the modules to improve the SEO.
 
With Drupal various modules such as path auto, meta tag, XML sitemap and similar, it becomes easy to improve the SEO of your e-commerce website.
 
Apart from this, the other benefit of Using SEO friendly URL structure, it is relevant to the search every page. And this one of the SEO hacks that is necessary to follow.   

Conclusion:

Are you looking for Responsive Web Development for your online store?

We advise you to make use of latest web development CMS tool to make businesses more and better control. Drupal -   is flexible and fastest growing e-commerce solution that helps to adjust the needs of the admin.

Hire top Drupal commerce development company to make your random application concepts into hot revenue and provide the high-quality outcome.

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